Selling online is not easy.
If you are into the ecommerce sector without having the right knowledge and therefore without applying the best strategies, you are in the right place!
Here are 9 useful tips to give your online store a positive sales trend.
See all the statistics on your site. Scan the orders, visits and any other useful data!
By analyzing them, you can discover very interesting things, such as the products to bet on, the points where customers leave your site more frequently, the conversion rate and an infinity of other things!
Regardless of the platform your site is based on, be it Prestashop, WordPress, Magento or any other system, you can take advantage of numerous tools, without forgetting the valuable information you can consult thanks to Google Analytics and the Search Console.
Often, the users choose to buy on an ecommerce because of their speed of delivery!
Fast shipping is the battle cry, but don’t forget the users who prefer to save. Always propose different alternatives, some that focus on the economic (or even better free) and others that focus on the speed of delivery.
Here are only 3 ways to beat the competition:
- Do things better
- Make them faster
- Make them at a lower price
3. Chat online
Many Internet users ask for information on products and commercial matters through a conversation on online chat.
Implementing a chat on your site is essential, it will allow you to:
- To provide immediate and precise assistance
- Increase the conversion rate
- Increase the customer’s perception of being on a secure e-commerce
- Reduce returns
After you implemented an online chat like the one you can see at http://healthcaredispensary.com, you may see many improvements both on the loyalty side and in conversions.
4. Social network
Half of the Internet users surf the social networks looking for products.
Facebook, we know, it is not a purely channel to sell, but it can be a great tool to create connections from which then you can make sales.
Use this solution to share your flagship products, perhaps by creating sponsored campaigns.
On Facebook there is an interesting possibility: you can create a showcase with all the products on our site!
In this way, you will increase the chances of selling and you will be able to interact more with your customers.
Sales on marketplaces are booming.
Million of unique visitors are landing on Amazon and eBay to make their purchase: synchronizing your product catalog with these realities you can quintuple sales, without having to think about a marketing strategy!
It is true that competitiveness is high and you will have to pay a percentage for each sale, but, the visibility, the large amount of users browsing the pages of these giants is priceless!
You can even do tests to sell with minimal effort!
6. Search and find
73% of visitors leave an e-commerce in less than two minutes if they do not find what they are looking for (according to a Marketing Sherpa study).
It is important to have a user friendly site, with active search filters. Search results based on price, size or color of the product are a must have!
It is essential to also have a free search field, where the user can type the name of the product he is looking for, like the one you can see at www.westcoastex.net:
The results must be precise! Be careful to accurately connect the products to the different types of filters you intend to use.
The advice is not to overdo it but to use a fair amount in the right way.
A single purchase is a sale, 2 or 3 purchases over time can mean having the customer loyal!
Carefully fill your customers, make them feel important. Such as?
By sending them birthday wishes, accompanied by a discount code, or occasionally creating personalized discounts for different types of users.
To achieve all this it is important to have a contact list with valid information and a tool that can automate the process.
There are excellent email marketing tools that allow this, or solutions via SMS marketing.
The most inflated advice but also one of the most important.
The site must be mobile responsive, or adapt to all types of devices (desktop, smartphone, tablet), like you can see at Octopot.
By now, a large slice of users is buying online using their smartphone!
Having a non-optimized website is tantamount to rejecting a large slice of the market and, consequently, you are effectively renouncing sales!
9. Abandoned Cart
More than 60% of users leave the cart.
To recover the user who has products in the cart but who, for one reason or another, has not completed the purchase, you can resort to an incentive for abandoned carts!
Obviously the operation is always automated through plugin or software: you can set up days to pay before sending (always automatically) a discount code to recover the sale.
Don’t overdo the percentages: often for this type of customers, it is enough to remind them that they have products to buy and a small incentive is more than enough!
After reading these tips, you are ready to increase your online sales.