Online sales through ecommerce have developed a lot in recent years and represent a powerful channel for selling your products or services. But consider that also old-school techniques such as door-to-door can be still very effective, demonstrated by companies like Global Faces Direct, which have field agents knocking on more than 100 doors per day.
Nowadays, there are many people who decide to open an online business to sell their products, bypassing the direct relationship with the customer that can be had in a traditional way.
Starting an ecommerce business means possessing a well-detailed plan, both commercially and in IT. Forget the standard customer-sales relationship. In an ecommerce everything is automated, it is the customer who decides where and whether to wander in the online shop, what to look at and what to choose.
Here are some tips for good management of an ecommerce activity.
1. Clear and effective presentation of the product
As mentioned above, it is the customer who decides for himself based on what he sees. The product offered must therefore have a complete, clear and effective presentation. Don’t give the impression of wanting to sell at all costs, focus more on the exhaustiveness of your product description. Avoid if it is possible to talk about you or your business in the product description.
Invite the user to learn more about your products, adding compelling images, writing descriptive texts, inserting videos, where appropriate. It is essential to avoid giving scarce information, with photos of poorly treated products. Don’t forget that the customer cannot physically see the product, but will only rely on the photographs and description.
Furthermore, to click on the “buy” button, an ecommerce customer must be 100% sure of what he is buying. A minimum doubt is enough to desist, therefore we must not leave uncertainties.
2. User experience
It often happens to access in ecommerce in which the road to the purchase is more complicated than a labyrinth. Huge mistake to avoid at all.
The basic rule for every website in general is: the user must be able to access each page of the site with three, maximum four clicks. This rule is also to be considered for an ecommerce. In addition to this, the site’s user interface must be clear and intuitive, the product catalog must be easily accessible.
The call to the action, or the click on the purchase or the compilation of a form, must be visible. Highlight it as a button and play with colors. An example: Amazon has introduced the orange purchase button, not because it’s the favorite color of Jeff Bezos, but because warm colors are the best colors for a call-to-action and orange is the best among them.
3. Clear prices, long friendship
The price has a strong weight in the final decision on the purchase of the product, so it will be one of the first, if not the first, which the user wants to see. So avoid hiding it and avoid not declaring all the costs in the shopping cart. The worst thing for a user is to find nasty surprises when paying. And if it’s a bad thing for him, automatically it is for you too.
For example, if you need to buy fresh roast coffee beans, you want to look for both the best price and quality possible, like at Anthony Espresso’s ecommerce.
These were three basic tips for having a well-structured ecommerce. Now that you have received some tips, create your ecommerce and make the arrangements you feel are most appropriate.
Pretend to be an ordinary user, empathize and pay attention to the feelings you experience when turning to your site. It is a good technique to find out what to improve before you can analyze the true data on turnout and conversion.
And you, what advice would you add?