When you want to create a website, you always come to face the difficult and delicate question of choosing the domain name. The decision seems simple but it is not because this will influence many other factors typical of those who then want to be found online.
A domain that is too difficult will not be understandable offline when it is communicated verbally, by telephone or if we want to write it quickly without spelling. A too trivial domain may not be professional and may not give the right credibility to our company.
If, on the other hand, your brand has a fairly famous name and is reused in other places or sectors, the standard dot com domain may have already been registered.
Here are eight tips to find the perfect domain:
1. Associate the domain with the website name
It is more common for blogs than for corporate sites. However, in principle, it is good to make the domain coincide with the name of the site in order to encourage research and SEO benefits.
The main reason for this choice is simple: people search according to the name they remember; if the name and domain are the same, you’re done!
The example for this principle is Rex Originals, which domain name is rexoriginals.com
2. Choose a name that is easy to remember
The ideal in choosing the perfect domain should be to get a short name, so you avoid the risk of a typing error, but also easy to remember like Wonder Chews.
Web addresses with these features are easily recognizable and word of mouth spreads easily.
The advice that is usually given is to not exceed names composed of 2-3 words.
3. Check availability first
It often happens that you want to register a domain with a name that in reality is not associated with any site, but it is not available because it has already been purchased by another person or service that registers different addresses and then resell them.
In this case, there are two possibilities: contact the owner of the domain name and contract the purchase or look for the availability of a domain with the same name but with a different extension, for example .com or .net if, available.
4. Add brands and keywords
This choice factor is perhaps the most fundamental and delicate. There are several schools of thought that support the use of multiple keywords within the domain name while others prefer to work on SEO and choose a generic domain that recalls the brand.
The advice that can be given is to use the brand as a first choice, especially if it has a strong and well-known name, while falling back on the keywords (also in addition to the brand) in the event of unavailability or in the presence of a niche sector in which certain keywords are part of the common terminology.
5. Analyze the competition
As often happens for every sector, understanding the choices of the main competitors can be of great help to make the right decisions for our business.
If many use the name of the brand as a domain name, it is better not to go outside the box to do the non-conformists, customers could be confused and choose our competitor because they find it more reliable.
6. Choose the extension
The choice of domain extension must be evaluated according to the company objectives. E-commerce often uses .com domains as they have a more international value. On the other hand, local websites often feel safer visiting a country related extension.
There are not many alternatives when you want to work in a particular market to choose the extension of the country itself: for example, choose the .es for Spanish sites.
You can always opt for a different extension, if the standard dot com is not available. EMV, for example, went for the dot co, as alternative to dot com.
7. Avoid (as far as possible) the hyphens
There are pros and cons in the use of hyphens in the domain name. If the desired domain has already been taken, the use of the same name broken by a hyphen could be a viable alternative as well as the readability and storage of a site.
On the other hand, there is the risk of forgetting to put hyphens or experiencing a complicate typing from mobile devices.
8. Consider entering numbers
There are no particular contraindications in the use of a number within a domain even if it must be relevant within it. Perhaps the only flaw will be that of having to specify it when communicating the domain by voice.